Our Story

Minimalist Eats was founded with a simple mission: to transform nostalgic favorites into wholesome alternatives made with clean, minimal ingredients that genuinely feel good to eat. We couldn’t find versions of our beloved childhood treats that were both delicious and free from long, unnecessary ingredient lists, so we started creating our own healthier twists at home.

We thoughtfully recreate childhood classics using only premium, simple ingredients — never compromising on flavor or quality. Our products are free from refined sugars, artificial preservatives, unnecessary fillers, and anything else that doesn't belong in real food. 

Our flagship hazelnut cocoa butter DAZEL is our vegan take on Nutella: naturally sweetened with dates, 100% plant-based, and crafted in small batches using just a handful of real ingredients. When friends, neighbors, and local community groups kept coming back for more jars, we knew we were onto something.

DAZEL is just the beginning. We’re already working on more reimagined favorites made the same way: simple ingredients, incredible flavor, zero junk.

We can’t wait to share our wholesome nostalgic treats with you!